Good care deserves to be seen.

There's a lot keeping families up at night when they're searching for the right place to care for someone they love — and a lot keeping the people who provide that care from being found. It's our mission to change both.

Why we started

Built in Sacramento, for the people who show up every day

Haven Care Digital began in Sacramento, California — the state capital and the heart of the Central Valley, a region where family-run care facilities have long been the backbone of the community. We kept meeting operators doing exceptional work behind the doors of their facilities, only to find their website looked like it hadn't been touched in a decade.

So we set out to build the thing we wished existed: a way for these essential, often family-owned businesses to get a polished, professional web presence without hiring an agency or learning to code. We prototyped the engine many times before we landed on something we were proud to put our name on — and it's ready to help more caregivers be found.

Where we are today

A growing platform, made for this moment

California is home to more than 5.5 million residents over 65, and that number will keep climbing. Demand for quality residential care is rising across Sacramento and beyond — yet too many of the facilities serving this population still rely on outdated online presences that undersell the quality of the care they provide.

We're building the bridge between that demand and the businesses best positioned to meet it: fast, secure, fully editable websites generated from each operator's real details and hosted end to end on Cloudflare. And we're just getting started.

The principles we build by

Three commitments that shape every decision we make.

Do what's right

We hold ourselves to a high standard in everything we ship — honest with our customers, careful with their data, and accountable when we get something wrong.

People first

Behind every account is a person running a real business and caring for real people. We design for them, listen to them, and put their needs ahead of our own metrics.

Technology for good

AI should expand what small teams can accomplish, not replace the human judgment they bring. We build tools that give local businesses an unfair advantage over time.

The people behind it

Two founders, one shared belief: the people caring for others deserve world-class technology.

Chief Executive Officer

Sashi Prasad

Sashi is a certified residential care facility administrator and trainer who has owned and operated multiple RCFEs across California. For more than two decades he has guided both emerging startups and established operators through every stage of growth — from securing licensure and certification to building the systems that attract and retain residents. Today he advises care providers on turning their facilities into licensed, accredited destinations and scaling customer acquisition with confidence.

Chief Technology Officer

Enrique Espin

Enrique is a technologist with deep expertise in infrastructure and data-driven systems design. He has led digital marketing for thousands of clients at scale and advised Fortune 10 and Fortune 100 organizations, while also architecting the infrastructure behind large government enterprises. He brings that same rigor to Haven Care Digital — building efficient, resilient platforms that make modern technology accessible to small businesses.

What's next

We're listening, and we're not slowing down

We stay close to the operators we serve, learn what actually helps them reach families, and fold it back into the platform. Expect new capabilities, deeper industry templates, and tools that make it even easier to stand out — all in service of one goal: helping the small businesses making the highest impact caring for our elderly succeed.

Know a care business that deserves better?

Introduce them — or start building your own site. Either way, let's get good care seen.

Start building